Wallpaper vs Paint Cost: Which Option Fits Your Budget?


Wallpaper vs. Paint comparison image: Left shows sage green painted bedroom, right shows landscape wallpaper in sitting area

You're standing in your room, staring at blank walls, and wondering: wallpaper or paint?

It's a decision that goes beyond just picking colors or patterns – it's about creating a space that reflects your personality, aligns with your vision, and lasts for years.

While paint offers affordability and simplicity, wallpaper adds unique designs and textures that turn walls into art. But understanding the true cost difference between wallpaper and paint means looking deeper than price tags. It's about weighing initial expenses against longevity, installation requirements, and long-term maintenance.

At Anewall, we’ve helped countless homeowners and designers navigate these decisions, offering premium wall coverings that balance budget and beauty.

In this guide, we'll walk you through everything you need to know about wallpaper vs paint costs. We'll explore upfront expenses, installation options, maintenance requirements, and the pros and cons of each choice.

What Influences the Cost of Wallpaper and Paint?

Choosing between wallpaper and paint isn’t just about the initial investment. It’s about how each choice complements your lifestyle and design aspirations.

Wallpaper offers intricate patterns, textures, and unmatched longevity, while paint delivers versatility and adaptability for frequent updates.

Each has unique strengths, making the decision less about one being better than the other; and more about which aligns with your personal vision and needs.

Woman contemplating wallpaper vs paint choices for her home renovation against turquoise wall.

1. Material Quality

The old adage, “You get what you pay for,” rings especially true for wall finishes.

Wallpaper ranges from affordable vinyl to high-end textured or washable designs. Premium wallpapers offer superior durability and unique artistic elements that justify their higher initial cost. High-quality designs, particularly handcrafted or custom ones, can elevate a space with long-lasting beauty.

Similarly, paints come in varying grades—from basic latex to oil-based—and their quality determines both cost and performance over time.

2. Design Complexity

Your creative vision plays a significant role in cost considerations. While basic paint colors are relatively straightforward, specialized finishes like textured or faux techniques can increase costs significantly.

For wallpaper, custom designs and intricate patterns might command premium pricing, but they offer the unmatched visual impact that paint simply can't replicate.

3. Labor Costs

While a DIY approach can help reduce upfront costs, it requires time, patience, and precision; especially for wallpaper installation.

With wallpaper, you’ll need to measure accurately, align patterns, and carefully apply adhesive or peel-and-stick designs, which may take multiple attempts to perfect.

For paint, prepping walls, taping edges, and achieving even coats can also be labor-intensive, particularly for larger or textured walls. Though professional expertise ensures flawless results and saves time, a DIY route can make sense if you're equipped with the right tools and willing to put in the effort.

At Anewall, we simplify the process by adding 4 extra inches to custom wallpaper dimensions, ensuring easier adjustments during installation.

Our murals are delivered in numbered strips for step-by-step application, making even traditional wallpapers more user-friendly compared to industry standards. You also get access to installation instructions and how-to videos with your product.

 

4. Market Trends and Regional Pricing Differences

Pricing isn’t static. Some materials or techniques align with popular trends, driving costs higher. Regional preferences also matter—urban areas may have higher professional fees, while rural regions may offer reduced labor costs but limited availability of premium materials.

Wallpaper vs Paint: A Detailed Cost Comparison

When deciding between wallpaper and paint, it’s essential to look beyond the surface-level costs.

Let's talk numbers.

A thorough cost comparison examines not only the initial investment but also factors like maintenance, durability, and aesthetic value. Let’s dive deeper into what makes each option unique.

Factor Wallpaper Paint
Price Range Basic Wallpaper: $10 to $50 per roll

Mid-Range Wallpaper: $50 to $150 per roll

Designer/Custom Wallpaper: $200 to $450 or more per roll

High-end brands like Pierre Frey, Calico, and Gracie can exceed $1,200 per roll.

Specialty Wallpapers:

Foil or Mylar: $2.14 to $2.71 per sq. ft. ($428 to $542 for 200 sq. ft.)

Grasscloth: $2.47 to $3.97 per sq. ft. ($494 to $794 for 200 sq. ft.)

Flocked: $2.33 to $5.83 per sq. ft. ($466 to $1,166 for 200 sq. ft.)

Peel-and-Stick: $0.67 to $1.50 per sq. ft. ($134 to $300 for 200 sq. ft.)

Water-Resistant: $1.50 to $2.50 per sq. ft. ($300 to $500 for 200 sq. ft.)
Basic Paint: $20 to $50 per gallon.

Mid-Range Paint: $30 to $70 per gallon.

Premium Paints: $70 to $100+ per gallon.

Eco-Friendly/Low-VOC Paints: $30 to $80 per gallon.
Upfront Cost $800 - $1,200 for a 12×18-foot room $320 - $500 for a 12×18-foot room
Cost per Square Foot $30 - $100 per roll (covers ~58 sq ft) $20 - $50 per gallon (covers ~400 sq ft)
Installation Cost $1 - $7 per sq ft for professionals $2 - $6 per sq ft for professionals
DIY Installation Cost Tools and materials may cost around $75-$100 Minimal tools needed; primarily paint cost
Longevity Lasts 10-15 years with proper care Lasts 3-5 years
Maintenance Minimal maintenance cost with regular upkeep Might need periodic touch-ups
Aesthetic Variety Extensive patterns, textures, and styles available Wide range of colors but limited in texture options
Durability More resistant to damage; does not chip Can chip or peel over time
Environmental Impact Some wallpaper brands offer non-VOC options. Some paints contain VOCs; low-VOC options available.

When you understand these factors, navigating the wallpaper vs. paint debate becomes less about guesswork and more about clarity.

Pros and Cons of Wallpaper vs Paint

Numbers aside, making the right decision requires fully understanding how wallpaper and paint differ in practicality and visual appeal. Each option comes with unique challenges and benefits, which depend largely on the specific needs of your space.

For instance, if you’re designing a high-traffic area, wallpaper’s durability could outweigh the slightly higher upfront costs. Conversely, paint offers a cost-effective solution for homeowners who enjoy refreshing their spaces frequently or experimenting with color trends.

By evaluating what matters most—aesthetic impact, ease of maintenance, or the potential for DIY projects—you can confidently align your choice with your lifestyle. Here are some detailed pros and cons to guide you further:

Wallpaper

Children's bedroom with teal mountain mural wallpaper, wooden slats, and built-in storage featuring blue and white bedding

Pros:

  • Custom designs and patterns create standout aesthetics.

  • Excellent durability with washable options ideal for high-use spaces.

  • Long-lasting appeal with infrequent replacements.

Cons:

  • Higher initial costs for materials and installation.

And if you are confused or stuck on design inspiration, contact our design team for expert advice. You can also order samples to see which wallpaper design will brighten up your space!

Paint

Woman painting a wall with brush, demonstrating DIY paint application and cost-effective home renovation

Pros:

  • Budget-friendly, especially for basic finishes.

  • Easy to update colors over time.

  • Minimal tools are required for DIY projects.

Cons:

  • Chips and stains often need regular touch-ups.

  • Limited visual textures compared to wallpaper.

Create Your Dream Space with Confidence

Choosing between wallpaper and paint is about more than just aesthetics—it's about creating an environment that reflects your style, fits your budget, and lasts for years to come.

Paint offers an adaptable and cost-effective option for those who enjoy frequent updates. Wallpaper , on the other hand, introduces unmatched luxury and creativity with its artistic designs and enduring quality.

At Anewall , we believe your walls should inspire you every day.

Whether you dream of transforming a cozy nook with one of our intricate murals or want a statement-making accent wall, we’re here to make your dream space a reality. From unique, artistic, and customizable designs to easy-to-install products, every detail is thoughtfully created with your vision in mind.

Explore our artisanal wallpaper and murals collection and start your journey toward a space that feels uniquely yours.

 

Frequently Asked Questions

Is it cheaper to paint or wallpaper? Toggle
Painting is generally cheaper upfront, with basic latex paint costing around $2-$6 per square foot. Wallpaper, while more expensive at $3-$8 per square foot for standard designs, offers better longevity—lasting up to 15 years compared to paint’s 3-5 years. For long-term savings and artistic appeal, wallpaper is often a worthwhile investment and can create a much more dramatic effect to your space.
Is wallpaper better than wall paint? Toggle
Wallpaper excels in creating unique visual textures, intricate patterns, and long-lasting finishes, making it ideal for statement walls or luxury spaces. Paint, however, offers affordability, ease of application, and flexibility for frequent updates. The choice depends on your priorities: wallpaper for design impact and durability; paint for cost-effectiveness and versatility.
Why would someone choose wallpaper instead of paint? Toggle
Homeowners often choose wallpaper for its artistic designs, bold patterns, and customizable options that elevate a space beyond what paint can achieve. Additionally, wallpaper’s durability and easy maintenance make it a preferred option for high-traffic areas or rooms where longevity is important.
How much does it cost to wallpaper a 10x10 wall? Toggle
The cost to wallpaper a 10x10 wall ranges from $300-$800. Standard wallpaper costs $3-$8 per square foot, while premium designs can run higher. Professional installation adds $3-$10 per square foot.

For aesthetically-pleasing and easy-to-install wall décor options, Anewall’s peel-and-stick wallpapers offer a convenient alternative to hiring professionals.

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